Fujifilm is gonna tear us a new one

Canon Inc. should be afraid, very afraid

Canon Inc. should be afraid, very afraid

I saw this just now over at Photo Rumors, and I think it’s very clear that Canon Inc. had better fucking cut the bullshit now and start focusing on image quality instead of megapixels. It wasn’t too long ago when I wrote that Fujifilm may be fucking us up in the near future (read that post if you haven’t yet), and it looks like it’s gonna happen.

I have been here for over 5 years now arguing that we should focus on image quality and Canon Inc. still isn’t fucking listening, as we recently saw with the 70D:

I’m getting fucking tired of pointing out that increasing the megapixels while having to apply noise reduction to keep the noise levels low is FUCKING POINTLESS. All detail gets lost anyway!!!!!!!!!!!!!!!!!!!!!!!!!!!! DON’T YOU FUCKING MORONS IN JAPAN UNDERSTAND THIS????????

Of course it’s not just Canon Inc. that’s to blame but also the fucking moron consumers who think more megapixels is always better. Fortunately we’ve seen recently that people are wisening the fuck up. Many complained about the piece of shit D800 having 37MP while most would have been satisfied with 16MP. I had warned back then that it makes no sense to compete on megapixels. Nokia now has a goddamn phone out that takes images at 41MP!!! The fierce market competition Nikon mentioned got a whole lot fiercer now. What do you think people are going to be choosing now? A bulky D800 that costs so much with a professional lens, or a Nokia Lumia 1020 that is small and easy to carry around and offers you SO MUCH more apart from the 41MP images?

If you can offer a compact camera or DSLR that can take 12MP images in low light shot at ISO 6400 that really look like ISO 400, or even better like ISO 100, then I think you have a chance at competing with smart phones. Otherwise fucking forget about it.

Canon Inc. is already taking a serious beating:

Canon Inc. (7751), the world’s largest camera maker, cut its annual profit forecast and predicted its first drop in sales of models with an interchangeable lens as consumers switch to smartphones to take photos.

Smartphones are eating into digital camera sales as companies such as Apple Inc. and Sony Corp. release new handsets with stronger built-in lenses and sensors to lure shoppers. The value of worldwide camera shipments dropped 19 percent in August from a year earlier, a ninth consecutive monthly decline, according to the Camera & Imaging Products Association in Tokyo.

“The downward revision is larger than expected and will have a negative effect on Canon’s stock price,” said Takashi Aoki, a Tokyo-based fund manager at Mizuho Asset Management Co. “Smartphones are creating a structural problem for camera manufacturers.”

Yeah sure you ignorant motherfucker, blame it on the smartphones. What the fuck happened to innovating and giving consumers a fucking reason to ACTUALLY WANT A COMPACT CAMERA OR DSLR???????? With the files looking like crap, no wonder consumers choose a phone instead! Might as well choose a smaller more convenient device if the bigger ones produce the same crap anyway.

At least Fuji gets it:

PIXEL QUALITY IS WHAT IS IMPORTANT!!!!!!!! GET THIS THROUGH YOUR HEAD YOU PIECE OF SHIT MOTHERFUCKERS IN JAPAN!!!!!!!! THIS MEANS LESS MEGAPIXELS, BIGGER PIXELS, AND FAST AND ACCURATE AUTOFOCUS THAT COVERS THE WHOLE FRAME AND IS NOT FUCKING CRIPPLED!!!!!!1

Don’t deliver, continue to act like fucking morons, and see what’s gonna happen you fucking assholes!

When that new full frame Fuji sensor comes out we’re gonna be fucked. FUCKED I tell you!!

Jesus fucking Christ, I can get so worked up over this shit. I need a drink. I’m out,

FUCK YOU ALL!!