FOR IMMEDIATE RELEASE
Contact: Fake Chuck Westfall (email@example.com)
LAKE SUCCESS, N.Y., February 11, 2010 – Canon U.S.A., Inc., a leading provider of office imaging systems, ink-jet technology and digital photography, today announced their decision to sell all remaining Canon inventory and switch to Nikon. The decision came amidst a growing number of reports of photographers selling all of their Canon photography gear and switching to Nikon.
“It was the logical thing to do,” said Yoroku “Joe” Adachi, President and CEO of Canon U.S.A., during a brief but emotional press conference. “Ever since the start of the 1D Mark III autofocus debacle we started noticing a constantly growing number of photographers making the switch to Nikon gear. And who can blame them? We had nothing else to offer them at the time and Tokyo simply couldn’t fix the product adequately enough. Fortunately Nikon was on time with their D3 to help us offer these photographers a solution. When the 5D Mark II shipped we got even more reports of photographers switching to Nikon because of the poor autofocus capabilities of the camera. And again we’re thankful that Nikon was ready with the D700 to help us satisfy these photographers. Nikon appears to be in line with our corporate philosophy of Kyosei and that makes today’s decision that much easier for us.”
With a large number of Canon photographers switching to Nikon, and no sign of this trend changing in the near future, senior executives at Canon U.S.A. started looking at the possibility of switching the entire company to Nikon in order to be able to continue to serve these photographers.
“Once we saw that the 1D Mark IV was not going have much impact on customers switching to Nikon, and especially with the prospect of another potential autofocus debacle on our hands, it became very clear to us that more of our customers would be moving to Nikon in the near future. We’ve been patient with Tokyo for a couple of years now but at the end of the day, there’s a limit to how much bullshit you can take. We’re so fortunate that Nikon is right on time, again, with the D3s to help us provide a solution to our customers. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, and we will continue to provide 100 percent consumer support and service to our customers. And that means even if they’ve made the switch to Nikon,” said Adachi, while wiping a tear from his cheek. “In order for us to deliver on our promise, it was a logical decision to switch the entire company to Nikon. We’ve already listed our entire Canon inventory on eBay and Craigslist and we’re in the process of getting the substitute Nikon gear. I know we’ve had a reputation of not really listening to customers for the last few years, but I believe our decision today proves we are listening and we’re prepared to follow our customers on their journey to excellence.”
When asked about the response from Canon U.S.A.’s parent company, Canon Inc. in Japan, Adachi said: “We haven’t told them about our decision yet, and I can assure you they won’t be thrilled to hear about this, but at the end of the day we have to do what’s right for our customers in the spirit of Kyosei.”
Chuck Westfall, Technical Advisor at the Professional Products Marketing Division at Canon U.S.A., better known on the Internet as the “Canon Camera Guru,” was very pleased with the announcement. “I can’t tell you how much easier my job is going to be from now on, I’m looking forward to enjoying life again, enjoying work and helping our customers to get the most out of our products, ” said Westfall. “With all the stress behind me I can finally look forward to getting over my drinking habit and getting high less frequently.” When asked about the difficulty of transitioning the entire company to a completely new and different product ecosystem Westfall responded: “To be honest Nikon products aren’t that new to us, and certainly not to me. I’ve personally been (pause) familiarizing (pause) myself with Nikon products ever since the D3 came out and have been using Nikon products quite extensively for my personal (pause) sorry, for research. I’ve often blogged about it too, so really, it’s no secret. I think we’ll be able to handle supporting these products just fine and I’m very much looking forward to becoming the Nikon Camera Guru.”
About Canon U.S.A., Inc.
Canon U.S.A., Inc. is struggling to remain a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology that can’t seem to do the job these days, ranked third overall in the U.S. in 2008 with global revenues of US $45 billion. It may come to you as a surprise, but Canon is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all products. At Canon, we sometimes try to care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – “all people, regardless of race, religion, culture or camera brand, harmoniously living and working together into the future” – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei.