Press Release: Canon USA Inc. to Switch to Nikon


Contact: Fake Chuck Westfall (

LAKE SUCCESS, N.Y., February 11, 2010 – Canon U.S.A., Inc., a leading provider of office imaging systems, ink-jet technology and digital photography, today announced their decision to sell all remaining Canon inventory and switch to Nikon. The decision came amidst a growing number of reports of photographers selling all of their Canon photography gear and switching to Nikon.

Joe Adachi

An emotional looking Canon U.S.A. President and CEO Joe Adachi holds a Nikon D3s while taking questions during today’s press conference.

“It was the logical thing to do,” said Yoroku “Joe” Adachi, President and CEO of Canon U.S.A., during a brief but emotional press conference. “Ever since the start of the 1D Mark III autofocus debacle we started noticing a constantly growing number of photographers making the switch to Nikon gear. And who can blame them? We had nothing else to offer them at the time and Tokyo simply couldn’t fix the product adequately enough. Fortunately Nikon was on time with their D3 to help us offer these photographers a solution. When the 5D Mark II shipped we got even more reports of photographers switching to Nikon because of the poor autofocus capabilities of the camera. And again we’re thankful that Nikon was ready with the D700 to help us satisfy these photographers. Nikon appears to be in line with our corporate philosophy of Kyosei and that makes today’s decision that much easier for us.”

With a large number of Canon photographers switching to Nikon, and no sign of this trend changing in the near future, senior executives at Canon U.S.A. started looking at the possibility of switching the entire company to Nikon in order to be able to continue to serve these photographers.

“Once we saw that the 1D Mark IV was not going have much impact on customers switching to Nikon, and especially with the prospect of another potential autofocus debacle on our hands, it became very clear to us that more of our customers would be moving to Nikon in the near future. We’ve been patient with Tokyo for a couple of years now but at the end of the day, there’s a limit to how much bullshit you can take. We’re so fortunate that Nikon is right on time, again, with the D3s to help us provide a solution to our customers. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, and we will continue to provide 100 percent consumer support and service to our customers. And that means even if they’ve made the switch to Nikon,” said Adachi, while wiping a tear from his cheek. “In order for us to deliver on our promise, it was a logical decision to switch the entire company to Nikon. We’ve already listed our entire Canon inventory on eBay and Craigslist and we’re in the process of getting the substitute Nikon gear. I know we’ve had a reputation of not really listening to customers for the last few years, but I believe our decision today proves we are listening and we’re prepared to follow our customers on their journey to excellence.”

When asked about the response from Canon U.S.A.’s parent company, Canon Inc. in Japan, Adachi said: “We haven’t told them about our decision yet, and I can assure you they won’t be thrilled to hear about this, but at the end of the day we have to do what’s right for our customers in the spirit of Kyosei.”

Chuck Westfall, Technical Advisor at the Professional Products Marketing Division at Canon U.S.A., better known on the Internet as the “Canon Camera Guru,” was very pleased with the announcement.  “I can’t tell you how much easier my job is going to be from now on, I’m looking forward to enjoying life again, enjoying work and helping our customers to get the most out of our products, ” said Westfall. “With all the stress behind me I can finally look forward to getting over my drinking habit and getting high less frequently.” When asked about the difficulty of transitioning the entire company to a completely new and different product ecosystem Westfall responded: “To be honest Nikon products aren’t that new to us, and certainly not to me. I’ve personally been (pause) familiarizing (pause) myself with Nikon products ever since the D3 came out and have been using Nikon products quite extensively for my personal (pause) sorry, for research. I’ve often blogged about it too, so really, it’s no secret.  I think we’ll be able to handle supporting these products just fine and I’m very much looking forward to becoming the Nikon Camera Guru.”

About Canon U.S.A., Inc.
Canon U.S.A., Inc. is struggling to remain a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology that can’t seem to do the job these days, ranked third overall in the U.S. in 2008 with global revenues of US $45 billion. It may come to you as a surprise, but Canon is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all products. At Canon, we sometimes try to care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – “all people, regardless of race, religion, culture or camera brand, harmoniously living and working together into the future” – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at

43 thoughts on “Press Release: Canon USA Inc. to Switch to Nikon

  1. Hey Chuck, Long time no see!

    Will Canon swap my 5D Mk II and 7D for a D3s and a D700? I got a lot of lenses too… a lot of L glass. Will Canon swap those too?

    I’m looking forward to sneering at Canon users the way I used to sneer at Nikon users back in 2005. It’ll be fun!

    Gotta admit, I’m itching to do some night photography with the D3s.

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  3. WHAT A SHAME only Canon U.S.A. switches to Nikon 😉 I am living in Germany and just decided yesterday to sell my three 1 D/DS and my dozen L Lenses and hand full of flashes. Please please (desperately wiping my tears away) Canon Germany also switch to Nikon and take my 35k US$ and give me your fucking good unbeatable NIKON GEAR. Thanks god there are very fine people at Canon U.S.A. who will start to care now for their customers as Nikanon U.S.A. Once Canon Germany also switched to Nikon I can again sleep peacefully and does not have to spend nights after nights postprocessing my crappy files from my 1 D/DS Mk III. Please god make them switch so I can have more sex with my wife as I do not have to spend hours on postprocessing. And finally we can become a happy family and have kids thanks to NIKON

  4. Pingback: Press Release: Canon USA Inc. to Switch to Nikon « Fake Chuck Westfall | The Click

  5. Hey, we’ve got a problem here. Today, my 7D morphed into a D40? What’s up with that? Was expecting a D300 or better. Is Ken Rockwell somehow involved in this?

  6. Pingback: Canon Switches « Digital Photography

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  9. The DS3 review in dpreview is fucking shit hot, it makes me cringe that I’ve continued buying into the company that seems to have had it’s head up it’s arse churning out shite point and shoots for the last 5 yrs. Inovation? I love my canon lenses but the bodies won’t do what I need them to do now..

  10. Pingback: Press Release: Canon USA Inc. to Switch to Nikon « Pablo Albino

  11. Canon USA is a bit slow off the gun – most people that once used Canon gear have already switched to Nikon. The *best* thing about the switch, is that Nikon bodies have this awesome feature called ‘autofocus’ – it’s sort of like Canon’s autofocus, but my photos are no longer bear a striking resemblence to Monet’s style of painting.

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  13. Recently some friends that are PJ received (different newspapers) a 1D MKIV from Canon and most of them were really impressed with the camera, reporting almost no issue at all and they said the camera matched with no problems their D3 (switched from canon to nikon with the 1D MKIII fiasco) I wouldn´t be so quick to dismiss it just because Galbraith says they are fucked…

    Another Example the 7D, A friend of mine got one and his photos are really tack sharp, he showed me some raws he shot and none of the problems reported are there…

    To tell you the truth right now the best move is to rent gear to test drive it because many of the reviews and reports clash with what´s really happening with experienced shooters and their cameras.

    To put the other side of the coin: here you can read the reports from shooters without any of the problems described by Galbraith.

    • Come close my sweet Marcie, mommy won’t let the bad man hurt my precious child, it’s all gonna be OK, close your eyes now, leave all the strange words and PSing behind, it’s all gonna be OK, sing softly with me now…

      …Sleep, baby, sleep
      The little lamb is on the green
      With snowy fleece so soft and clean
      Safe from the distant wackjob
      Sleep, baby, sleep
      Sleep, baby, sleep…

      …Good night my love, sweet dreams, mommy loves you!

  14. Pingback: Steve Mermelstein: Funny: Press Release: Canon USA Inc. to Switch to Nikon #photog #togs #canon #nikon — News Distribution

  15. Chuck,

    Now that 1D mk III’s are going for less than $2000, would you recommend that I buy two of those before the switch to Nikon, or should I wait until Canon is off-loading their inventory on e-bay?

  16. Man… you were a hit, but, I’m sorry to say it; you’re losing your thunder.
    This blog was great, funny, with some truth… but lately, is going down, the fun part is almost gone and since you teamed up with this karel character… well.

    Go back to yourself, post more often and get the fun factor high… don’t copy your “friend” here or you’ll be alone soon.

      • Ha, ha.. I’m a Canon user and I’m in total relax.
        But seriously… I understand you’ve been busy, just go back to your usual humor and post more frequently…

        And yeah, I guess that your site may hurt many hard core Canon people… as I said, I own Canon equipment but I don’t “pray” canon.

  17. With the new 5D2 firmware you can add a clarification… Canon will ONLY switch to Nikon for DSLR still images. It looks they decided to go full into video… Who wants stills?

    A firmware to improve noise? To improve AF? To give Spot AF to the 1D4?


    Let’s sell videocameras…

  18. Hi Fake Chuck
    Just wondering how long we need to wait for DPP to offer full Nikon RAW compatibilty now that Canon has gone to Nikon ??
    Nikon’s proprietry software sucks, I’d much prefer to keep using DPP. 🙂

  19. I agree.
    I got used / spoiled by the frequent updates in the past. But better a “little” patience than “bad” posts.
    But i need a good laugh sometimes and then i come over here.
    I know you’re very busy at Canon but please find a little more time to give us a peek behind the scene.

  20. why cant or dont have converter nikon to canon? because nikon have stik in drive the apperture ( old tehnology ) but we never fond error 99 becase that.

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  24. Pingback: A rather interesting read. ;-) | Andrew Vernon: Creatively Technical Fine Art Landscape Photography

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