I think most of you know by now that I’ve had a monthly Tech Tips column over at the Digital Journalist website for quite a while now. It seems that this is about to come to an end this year, as Canon has decided to end their financial support to the Digital Journalist. Dirck Halstead had the following to say:
I am afraid that the December issue of The Digital Journalist may be our final issue, at least for a while.
Unfortunately, our principal sponsor, Canon, whose market has also been impacted by these turbulent times, has decided they can no longer afford to provide their financial backing to The Digital Journalist. We are very grateful for the generous support they have given us over the years.
Let me first say that Dirck is a great guy and over the years of working together we’ve become good friends. But what he said there in his letter is bullshit in its purest form. Now I don’t know if Dirck himself doesn’t know what’s going on, and if he really believes the spin from our PR and marketing departments, or if he’s just trying not to piss Canon Inc. off, but it looks like I’m gonna have to have a long chat with him soon.
One thing is true, and that is that we are having some very turbulent times here at Canon. I mean, this is so fucking clear by now especially if you’ve been reading my blog. But it certainly is not because of the economy, as apparently our PR department would like you to believe. Oh no, our market has been impacted BY THE CRAP THAT WE’VE BEEN RELEASING FOR THE LAST 3 YEARS. THAT’S WHAT’S GOING ON! That’s what is causing everyone to switch to Nikon!
Tell me, if the market is in turbulent times why is Nikon giving away $100,000? Does Nikon have a different economy? Does their market exist in a different economy? Perhaps in an alternate reality? And how about Sony?
No no NO, it’s very clear what’s going on. The graph below says it all.
I don’t care how the fuck they want to spin this, but the fact is that these turbulent times are our own fault. I have been warning everyone about this ever since I started this blog:
If there really is so much trouble because of the economic crisis, how the fuck is Nikon growing their sales by 333%???
I’m just glad Uchida and Maeda are not in my office right now because I swear to God I would have kicked both their asses and end up in jail. It’s at times like these when I thank God that I don’t own or have access to any kind of heavy firearms. Where is it going to fucking end?? When are enough people inside the company going to wake up so we can kick this gang of morons out of upper management? Are we going to wait for Nikon to drive us into the ground first?? I’ve been busting my ass off year after year for this company, and it just hurts to see all my hard work being wasted by these retards.
I keep saying it, this gang of fucking arrogant morons in upper management are going to drive this company into the ground. Let’s keep ignoring what our customers are asking for, let’s continue the megapixel race, let’s allow quality control to further degrade and continue the fuck-ups and let’s continue to make fucking retarded decisions. Then, we’re going to sell even more products! AND BUSINESS WILL BE GREAT! YEEEEHAAAWW!! FOR FUCK’S SAKE!!
There was a time when Canon was the undisputed king of image quality. Now we’re releasing DSLRs that offer worse image quality, not only compared to older Canon models, but even compared to the latest Nikon models! Do you know how much you have to fuck things up to offer worse image quality compared to Nikon???
I hope the fact that Canon Inc. are now feeling it inside their pockets will make some kind of difference. Hell, let me be honest with you, I have little hope. Fuck… I’m so sorry…
My eyes are filling up with tears right now… sorry to get all emotional on you guys here, really.. it’s… I can’t help it.. I’m going to miss doing Tech Tips at the Digital Journalist. Sorry Dirck… *sob* .. I have to go now.