Nikon has announced that it is now the UK’s leading manufacturer of DSLRs.
Speaking at the UK launch of the company’s flagship D3X camera, the company boasted of a prosperous year, which has seen Nikon’s DSLR sales growth expand by 333 per cent, compared 2004/05 figures.
The official announcement is that Nikon is “number one for share by volume in the UK, Europe, USA and Japan.”
The impressive figure of 333 per cent is mainly due to Nikon in recent years getting aggressive in the DSLR market, making sure that everyone from first-time DSLR buyers to high-end professionals have the option to buy a Nikon-branded camera. This includes the recently announced D3X.
Nikon beating Canon
The fight in the DSLR market between Canon and Nikon has always been a close one, with last year’s figures suggesting that Canon won the camera war by just one per cent – taking a 41 per cent market share to Nikon’s 40 per cent.
Predicted DSLR sales for Nikon for this year are around 3.3 million. Compare this to just 2 million in 2004, and the company’s fortunes are definitely going in the right direction.
Just look at that. A 333% growth! I can’t say this came as a surprise. Now we know where they got the confidence to price the D3x at $8000. I still think that’s insane, but I understand them a bit more now.
If you’ve been reading my blog, you could have seen this coming. Heck, you know I saw it coming. Just the other day, I wrote about how our products sucked compared to Nikon’s latest products. I even gave a few examples of how Nikon’s DSLR bodies were way ahead of ours in terms of features and innovation. It’s all in the small details that they get right at Nikon, and that makes their bodies so much easier to use. Simple example is the eye piece cover on Nikon’s DSLR bodies. They have a nice internal eye piece shutter on their bodies, while we have an eye piece cover that looks fucking ancient. As far as I’m concerned, it’s not much better than supplying users with a roll of duct tape and asking them to tape the eye piece if they want to close it.
It’s these little details that make Nikon’s bodies appear so modern while it seems like we’re stuck in the 80’s here at Canon.
Meanwhile, our retarded president Uchida is telling everyone the global digital camera market might shrink in 2009, likely trying to fool shareholders into believing the bad results of the company are due to the economic crisis and not because we’re fucking up. First we lie to our users, and now we’re lying to our shareholders too. Is there no limit to their arrogance? First they pretend our users are total morons and they can tell them anything they want, and now they pretend our shareholders and pretty much the rest of the world are morons too who believe in fairy tales. If there really is so much trouble because of the economic crisis, how the fuck is Nikon growing their sales by 333%???
I’m just glad Uchida and Maeda are not in my office right now because I swear to God I would have kicked both their asses and end up in jail. It’s at times like these when I thank God that I don’t own or have access to any kind of heavy firearms. Where is it going to fucking end?? When are enough people inside the company going to wake up so we can kick this gang of morons out of upper management? Are we going to wait for Nikon to drive us into the ground first?? I’ve been busting my ass off year after year for this company, and it just hurts to see all my hard work being wasted by these retards.
This shit has got to end. I feel so depressed right now. I’m going to fix myself something to drink now and lie down for a bit.