God Dammit!!

I’m alive! The blog has been static for a few months, but I’ve been more active on Twitter with short updates as some of you know. I just couldn’t find the time to update the blog because of being swamped with work at the office here at Canon USA. There’s just so much to talk about, so I’m hoping to find more time to do regular updates.

But first things first. I’m fucking pissed off at PDN for their 2011 Photo Gear of the Year awards. Those of you who have been reading this blog since 2008 know that I am a reasonable guy. I like to be fair. When things suck I say it. When things rock, I also say it. And the 2011 photo gear awards at PDN quite frankly is a big pile of shit. And no, I’m not just saying this because Canon got left out of it this year. I even think they purposely left us out as Dan Havlik personally made a remark about this on Twitter, just to make sure we noticed:

Fake Chuck (@fcwestfall) can’t be happy Canon was shut out of PDN’s Gear of the Year awards for the 1st time: http://bit.ly/vaeZvr

Now I know we didn’t do much in 2011 as far as DSLRs are concerned. Yeah we announced the 1DX, but technically that’s a 2012 camera. But what we did release in 2011 is the Canon EF 8-15mm f/4L Fisheye lens. And anyone with at least some insight in this area will tell you that this lens is a fucking brilliant design and stunning piece of engineering. Nobody in this goddamn industry has such a lens or anything that comes even close!

Canon EF 8-15mm f/4L Fisheye VS NIKKOR 85mm f/1.4G

No contest here, the Canon EF 8-15mm f/4L Fisheye should have won.

You’d think that this lens would have easily won the 2011 PDN Gear of the Year award for lenses. But no, instead they chose the NIKKOR 85mm f/1.4G lens.  In PDN’s own words:

The replacement for the legendary Nikkor 85mm f/1.4D AF that launched back in 1995, the new 85mm f/1.4G doesn’t break any significant new ground and that’s a good thing.

I’m sorry, but what? The lens doesn’t break any significant new ground and that’s a good thing?! The lens doesn’t break any significant new ground but it fucking wins the 2011 PDN Gear of the Year award??? Folks, enlighten me please, am I the one going crazy here, or are they fucking morons at PDN?

Listen, PDN, unlike the boring as fuck NIKKOR 85mm f/1.4G, our brand new state of the art EF 8-15mm f/4L ZOOM FISHEYE lens *does break significant new ground*. This lens practically defines the word innovation. It’s the world’s first fisheye zoom lens to offer both a circular and full frame image. When was the last time you guys came across such a lens? Hmmm??? There’s so much brilliance that went into the design of this lens that I don’t know where to start. It really doesn’t take an expert to recognize the brilliance of this lens design. But if you are an expert, you’ll notice even the small details, for example, that Canon Inc. took care to make the nodal point of this lens the same at both 8mm and 15mm making it easy for photographers to make lower resolution (3-4 images) and high resolution (16-25 images) panoramic images at the same time on location without having to recalibrate their setup. It’s the small design considerations like this that greatly benefit photographers. Only professionals can appreciate these things.

But not at PDN. PDN chose the NIKKOR 85mm instead. What. a. fucking. joke. My God, my God.

Just when things start to go really well here at Canon and I think I can finally keep my blood pressure in a healthy range, people like Havlik show up and completely fuck it all up for me again.

I can tell you that Japan was fucking pissed when I forwarded them the link to the awards page on PDN. Why they haven’t yet pulled all advertising for Canon products from PDN is beyond me. PDN is very fortunate that I’m not the one in charge here at Canon. Dan Havlik personally is also fortunate that I forgot the password to the Fake Dan Havlik blog I ran a few years ago, or else I would start posting there again too.

I’ll be back soon with more updates. I should also mention the new blog design which I launched yesterday. After 3 years it was time for some change. Personally I like the new design, looks cleaner and more professional. And since I’m as professional as they get in this industry, I think this blog design really suits me well. You may disagree with this, but please be advised that I don’t really care. After all, I’m the Canon Camera Guru here, not you.