Canon Inc., will you be my Valentine?



Aaah yes, Valentine’s Day. A special day for most people, but an especially special day for me and my relationship with Canon Inc. A lot can be said about our relationship, but nobody will ever be able to truly appreciate what we have together. Back when I started this blog, there was a lot of doubt about my true motivations for doing so. I want to take the opportunity today to tell you something very important. And that is that LOVE was the only motivation I had back then when I started this blog. Not just any kind of love, but true LOVE.

It’s the kind of love that lasts forever, no matter what happens. We can have our differences, we can fight and have arguments, hell, our paths can even separate and take our lives into different directions. But our LOVE for each other always remains, burning like an eternal flame in our hearts. And as they say, what’s meant to be together, will always find a way.

Sure, I’ve had a lot of criticisms and said a lot of harsh things about Canon Inc. in the past – all very valid in my opinion. But it’s precisely BECAUSE of my LOVE for Canon Inc. that I did that. I’ve worked for this company for a great deal of my life now, and I want this company to succeed. I want our customers to be happy. I want to wake up every day and be motivated to come to the office and play with my toys. I want that shit to actually fucking work the way it’s supposed to. And that’s why I continue to push very hard to ensure that Canon Inc. does its best to stay the best in this industry. If that means that I have to bash some of our products, then that’s what will happen. If it means that I have to call Maeda along with other executives and harass him on the phone, then that’s what will happen. If it means that I have to put my health at risk and spend a couple of nights in intensive care, then that’s what will happen. You get the point.

When you LOVE, you CARE. And when you CARE, you try your best to help the ones you LOVE to improve and to succeed. You’ll always be brutally honest to them, because you know it’s for their best interests in the long term. And really, that’s always been my motivation for wasting a great deal of my valuable free time writing posts on this blog, only to give people the impression that I’m probably crazy or have no life, or possibly both.

It’s exactly 5 years ago today that I received the heartwarming love letter from Canon Inc.’s lawyers, ordering me to shut down my blog. February 14th, 2009. I’ll never forget that day. It was the kind of event where you remember exactly where you were and what you were doing when it happened, for the rest of your life. You know, kinda like how it is with the Kennedy assassination and 9/11. Getting such a letter on any other day of the year is significant enough, but the fact that I got it on Valentine’s Day reveals its true purpose. There can be no doubt that this was an expression of LOVE from Canon Inc. — an answer to my own strong feelings of LOVE towards them. Thanks to their very thoughtful and touching letter, this blog got a ton of exposure that I would never have been able to achieve on my own. Like I mentioned above, when you LOVE someone, you try your best to help them succeed, even if you have to be a little harsh sometimes. And this was definitely Canon Inc. helping me to succeed.

In the years that followed my LOVE for Canon Inc. has only gotten stronger. So today, on this very special day, I will drink to this special relationship and celebrate the time that we’ve been able to spend together. And I want to end this post with a poem that summarizes all my feelings for Canon Inc.:

I Will Always LOVE You

© Richard M. Deets, Fake Chuck Westfall

I desire you when splinters of light appear
And the dew lazily joins morning sky.
When arias, pining birds to mates sing,
I rely on the excellence of EOS.

I desire you when the sun centers the sky
And shadows hide beneath the soles of feet.
When butterflies dance among petals white,
I enjoy the sparkle of your expensive glass.

I desire you as the moon welcomes the night
And skies are flooded with twinkling bright stars.
When candles flicker their last silent breath,
I passionately explore your highest ISOs.

I desire you my love in every moment.
As time adds years like sands on the beach,
And the last photowalks of my life get near,
I will want you so much more than now.

Dear Santa….

Dear Santa,

You know I don’t write you often, and I’m not one to beg for gifts, but this year I feel that I should make an exception. I know you don’t usually get letters from men in their fifties, and I understand if you may, at least initially, be a bit surprised. But if you’re like me — and I know I am — then you’ll at least continue reading out of sheer curiosity instead of immediately moving on to the next letter.

I’ve been here arguing for over 5 years on my blog that Canon Inc., my employer, should focus more on image quality instead of megapixels. It seems — and you’ll have to excuse my French — the fucking assholes at the marketing department at Canon Inc. just can’t get my message through their heads. And if they can, they apparently lack the brian capacity to process what I’m saying. Honest to God, I’ve given up to try and understand what it is that is blocking their mental capacities, but I’ve come to suspect that they’ve sustained major brain damage due to the chronic sexual repression that currently plagues the Japanese society. At least that’s my leading hypothesis right now. I mean, I don’t know about you and Mrs. Santa and how willing she is to satisfy your needs, but not being able to have sex in a normal and healthy way, as the case is right now in Japan, will drive you fucking crazy.

So being the kind of unselfish and caring person that I am, I would like to ask you if you could deliver some new and working brains for the entire marketing department at Canon Inc. this coming Christmas. And if it’s not too much to ask, also some fucking clues about what professionals actually need and are asking for in this industry, as opposed to the goddamn amateurs who think megapixels is the holy grail of photography. I know those guys over there are really going to appreciate it if you could do this.

Stand back with your puny 1DX, Uncle Bob's got the moment with his new 41MP watch

Stand back with your puny 1DX, Uncle Bob’s got the moment with his new 41MP watch

I mean, seriously Santa, just recently I almost fell off of my chair here at the office, when a watch was announced with a 41MP camera built in. A fucking watch!! Soon my goddamn microwave oven is going to be capable of taking 41MP+ images of the food I’m heating up that look awful as fuck. If Canon Inc. doesn’t realize now that megapixels don’t matter, but instead the quality of pixels, then they never will. And this is not going to be good for my health Santa, so please consider doing what I ask if you don’t want me to show up at the North Pole to kick your ass.



And on a final note Santa, if you’re on your way to Japan, do you think you could perhaps fly by some countries in the middle east and take down a few of those drones that fucking scumbag Barack Obama is currently flying over there? Innocent families and children are dying there almost every week because they’re being bombed by those drones, and it fucking pains me to see this going on while nobody the fuck says something about it. People have no empathy these days, it would seem. Why is that Santa? Why?

Fuck you Obama. Fuck you very much.

Fuck you Obama. Fuck you very much.

Do you think you could intercept some of those drones and have Rudolph,
Dasher and the other reindeers kick them down or something? Perhaps navigate your sleigh close enough so a well aimed kick to the left or right with their back legs on the wings can break and send them crashing down? Would that be too much to ask, Santa? I think you would do the world a great service if you could do this Santa. And especially the poor children in those countries who have to grow up in fear of being bombed and either die or spend the rest of their lives homeless and disabled. Just look at the video below Santa, and tell me it doesn’t break your heart to see those kids crying and suffering like that?

As you see Santa, I’ve so far mostly asked you to help others, but as for myself, there are some things that I wish for and maybe you can help me as well. I would appreciate it a lot if you could also tell the Japanese to fucking update the old EF 16-35mm f/2.8L II lens this coming year because it is fucking soft and Nikon has had an advantage with the 14-24mm f/2.8 for way too long now. Canon Inc. needs to fucking release a sharp 14-24mm f/2.8L lens soon now because I’m tired of waiting. It should be as good as the latest 24-70mm f/2.8L II in terms of image quality. Please make sure you tell them when you’re there ok? The 35mm f/1.4L II and other lenses can wait. We fucking need a sharp wide angle large aperture zoom.

Merry Christmas.

Merry Christmas.

That’s it Santa, many thanks in advance, and I look forward to having my wishes here fulfilled.

Best regards,

Fake Chuck


Here’s a little something to get you in the Christmas spirit.

The very first live interview with yours truly on Planet5D

Mitch from Planet 5D

Mitch from Planet 5D got his 5D Mark III before me. I hate him for that.

Check out the latest podcast on Planet5D, featuring an interview with me done from my remote hideout via Skype. Obviously I had to use some very sophisticated technology to hide my exact location and identity. I think I fooled Mitch, Barry and the lovely Pamela, but I’m quite sure the NSA knows who I am.

I’ll be posting again about this later adding some comments, but I need to focus on some work stuff right now. In the mean time, check it out.

Canon EF 24-70mm f/2.8L II USM Lens Sample Image and Stuff

Direction and Quality of Light

Anelisa, oh Anelisa…

I wrote a few weeks ago about a new book on lighting titled “Direction & Quality of Light” by Van Niekerk and I told you all to order it if you know what’s good for you. I’d be a total fucking hypocrite if I didn’t go ahead and order one for myself after telling you to do so. So here’s proof that I did get my own copy. Because it’s fucking good. And not only that, but I ordered my SIGNED copy directly from the vampire slayer himself.

Direction and Quality of Light

Signed baby, signed.

Those of you paying close attention to the pictures will notice how I strategically placed the book between some of our test gear lying here in my office. I figured Van Niekerk would really appreciate his book surrounded by top quality state of the art Canon gear after everything he had to say about our poor quality control (of which incidentally he’s right). And you have to admit, the Canon logo does look cool next to his signature.

The pictures were shot using the Canon EF 24-70mm f/2.8L II USM Lens. A lot of morons write to me every week about this lens not having IS, despite the fact that this lens is so sharp it could crack your monitor viewing images at 100% as we discussed on this blog before. Just take a look at the 100% crop below.

Direction and Quality of Light

100% crop, click to enlarge

There’s more to image quality than just IS. So you retards complaining to me had better recognize and stop spamming my goddamn inbox and wasting my bandwidth and hard drive space.

And in case you were wondering, as far as I know, Van Niekerk has no clue who ordered this book and who he signed it for. But I’ll tell you this though, all the pictures of gorgeous women I’m seeing in the book are indeed making me do certain things in new ways, if you know what I mean.

In other news, I’ve been playing for a while now with some of our upcoming bodies. Been having mixed feelings about a lot of things going on here right now. For one, I can’t seem to convince Tokyo about the fucking megapixels they keep stuffing on the new sensors. Then there’s the marketing teams who come up with all kinds of retarded feature sets for new bodies. Who the fuck uses a goddamn 9 point AF system these days? Honestly? Nikon just released the D7100 with a frikkin’ 51 point AF system at $1200! Only 15 cross type points and not very sensitive, admittedly, but at least people have more options compared to our ancient 9 point system, which even made it into the $2000 6D and totally fucked it up. Apparently Tokyo is of the opinion that everyone using a 6D composes pictures with the subject right in the fucking center of the frame every time. People write in asking me which camera to choose and I always recommend the D600 instead of our own 6D. Because that’s how I am and that’s how you guys know me; I’m honest. I hate to bullshit people.

But more on that in another post. I need to spend some time now with a preproduction model of the new 7D.

The 5D Mark III proves itself; The D800 sucks balls

Piece of Shit

Piece of Shit

I don’t usually do this, but this comment by Phil Banno is so true it fucking made my day:

I have a 5D mark 3 and my business partner has a D800. It started as a personal preference but the L series canon lenses blast the nikons out the water, so much so my business partner is selling his virtually new D800 to buy a 5D mark 3 (& he’s a Nikon fan). A lot of you rant about high ISO usage but in a church where you aren’t allowed to use flash, the 5D on 5000 ISO with a 70-200mm f2.8 ISM L series 2  has no equal in the D800 arsenal. And the confetti shots with 6fps also beat the D800. Real camera, used by a professionally qualified, 24 year experienced photographer (not you geeky Mega Pixel Amateurs). The Canon is like a pure racing car, designed for power to weight performance with outstanding handling, breaking and aerodynamics against the Nikon, an American muscle car that can go fast in a straight line then end up in a hedge at the first bend or blow up after a short distance. Too much power (Mega Pixels) and no where near as good lenses (tyres and breaks). REAL WORLD, 5D MK3 is the professionals choice, D800 the Amateaur look at me with my massive over kill mega pixel never to be used above a 20″x16″ canvas choice! 5D super fit professional athlete, D800 steroid muscle freek with a small penis and long term health problems. Canon purposely created a perfected version of its 5D range. Nikon went down the gimmick route. Bullshit for bull shitters so it’s simple. If you’re a true pro buy the canon. If you’re a wanna be amateur by the Nikon but be aware, us true professionals will laugh at you for choosing poorly. You either have it or you don’t. And I photograph her majesty the queen to name drop but one of my clients so beat that!!!

Yeah, read it and weep Nikon fanboys. And FYI the D800 autofocus fuckup saga is still ongoing. The D800 truly is the Nikon 1D Mark III.

I’ll be back soon with more updates. Yes, yes, I know, I have been really slacking here but man, things are just so hectic here at Canon USA. I’m sure you’ve noticed all the products we’re launching every month. I have loads of technical documents concerning the new products to wade through right now just so I can keep my Canon Guru title in the future. Not to mention play with….errr….i mean, test, the new products.

Many have been sending me emails and leaving comments asking when I’ll update again to talk about the piece of shit EOS 6D and the Nikon D600 and all the other stuff. Some even get hostile on me like the guy below.

Request 4 Update

Request 4 Update

Rest assured that I’ll be back very soon with some very in-dept analysis of all recent developments.

Quick Update

Nikon D800 Explodes

A Nikon D800 explodes in a major US city

I heard about exploding Nikon D800s before but I never knew it was as bad as this report by CNN’s Anderson Cooper shows it to be. Seems like Nikon is doing good business in the middle east these days. Not only that, but according to our Swedisch correspondent Kai Reinertsen, the FAA has put the Nikon D800 on the list of prohibited items to take on board airplanes. Needless to say, shit are happen at Nikon.

I took a break from posting on the blog after the last post in order to calm down, rest and put my mind on other things for a while. Those cocksmokers at DxO Labs really got to me. I know for a fact that if I didn’t take some time out I’d probably not be alive today. I started taking meditation classes shortly after that last post to help me calm down, and I must say it has really helped me. Swami Rajesh Ramchandrati really knows his stuff. I met the swami at a bar in New York shortly after publishing my last post, and he convinced me to start taking meditation classes the next day. He’s quite an interesting fellow too. When he told me about his earlier life in New Delhi in between shots of vodka, it somehow reminded me of the time I served in ‘Nam. I felt like we had a lot in common.

Swami Rajesh Ramchandrati

Swami Rajesh Ramchandrati and me a couple of days ago. The swami was actually floating in mid air right next to me, though you can’t clearly see it in this picture.

Turns out I’ve had a lot of repressed anger and fear inside of me for all these years, which when you think about it makes so much fucking sense. Suddenly I could explain so much of my behaviour in the past. When cocksmokers like DxO Labs show up, all of this repressed anger surfaces and I just can’t control it. So I told the swami about DxO Labs and the D800 and everything that was bothering me that night, and crazily enough, as soon as I mentioned DxO Labs the swami’s whole body started shuddering and he briefly went into some kind of trance. When he snapped out of it a few seconds later, he explained to me that he felt some strong negative energy from DxO Labs. So I was all like “No shit!” Then he put his right hand on my head and closed his eyes and everything around me started moving as if I was looking at the world through some kind of jelly. Then I started seeing funky colors and got dizzy. I’m not sure if this was because of the swami or the fact that I had way too much vodka that night, but I decided that I had enough and that it was time to head home. Only problem was I could barely walk by myself. Fortunately the swami was there with his taxicab and offered me a free ride home.

But I can’t tell you enough how relaxing all this meditation really is. My mind feels so light and clear these days and I’ve even been able to deal with those DxO Labs cocksmokers without losing my sanity. And that’s great because it helped me to focus on the coming product launches in the next few weeks.

Anyway, I should be going now if I don’t want to be late for my meditation session with the swami. I’ll be back.

Happy Birthday to Helen Oster @ Adorama

Today is Helen Oster’s (@HelenOster) birthday and I wanted to dedicate this special post to her. Yesh, yesh, the very shensual, the verri toit… Helen Oster from Adorama.

Adorama's Birthday card to Helen

Adorama's Birthday card to Helen

If you don’t know who Helen Oster is, let me tell you that she’s mainly the reason why I shop at Adorama. If you are a regular reader, you know that I ordered my retail copies of the world’s best DSLR, the 5D Mark III, at Adorama a while ago. And it’s because of the fact that I know Helen is there when I need her and that she’ll do the best she can to help me when I need it. And trust me on this, Helen often goes out of her way to help. Not just me, but customers in general. She has really earned her excellent online reputation as Adorama’s Customer Service Ambassador. Reading that post on Adorama’s blog brought tears to my eyes.

For a few years now Helen has been Adorama’s secret weapon on the Internet. I’ve been following her ever since I started this blog and I’ve referred people to her since 2008 and without any exception she’s always managed to make them happy. Check this post of mine from 2008, where she had just helped out Thomas Hawk to get his 5D Mark II. Or this one, where she joined the conversation to offer her help.

Just recently I relied on her help again, and although I can’t go into details, let me say that she went out of her way to help me in ways that I would never have expected.

I’m very happy to see that Adorama recognizes the enormous value that Helen brings to the company. It really should not be underestimated. It would not surprise me one bit if many of the customers on the Internet shopped at Adorama because of Helen. Hell, I already know customers buy at Adorama because of me. And I don’t come even close to 1% of the dedication Helen puts into this.

FCW Influence

Coincidence? I think not...

I may not have as much influence as Helen online, but as you can clearly see in the screenshot above, I do contribute a little to Adorama’s success. (I hope Henry Posner doesn’t see this.)

We live at a time when customer service is one of the most important things a company can use to set itself apart from others. And this goes for many industries today and will only become even more so over time. Hell, in many industries it’s essentially the only thing you have to differentiate yourself. And with Helen, Adorama has a very big advantage in this area.

Helen, thank you for all your help, your time, your patience and your kindness. I wish you a wonderful, happy and memorable birthday. If I could, I would give you a very long, warm hug that would last at least 10 minutes (even longer if it doesn’t make you feel weird). Who knows, maybe some day I’ll be able to. Lots of love from me. ♥

An Interview with Yours Truly

Mitch from Planet 5D

Mitch from Planet 5D got his 5D Mark III before me. I hate him for that.

The 5D Mark III is currently getting into the hands of people around the world, and initial reactions are very positive, as you would expect. This camera is the best Canon has ever released, period. IT FUCKING ROCKS.

Don’t believe me? It’s even better than the Nikon D4. But don’t take my word for it. Check this out:

So, what can be taken away from this test? Well, the 5DIII kicks the daylights out of the D4, no doubt about it. The kickers that make the 5DIII even more superior: it has 6Mp more resolution than the D4 and only costs half as much. Talk about getting bang for your buck!


Indeed if you’re a Nikonian, you may want to cry. Hell, forget crying just perform seppuku on yourself and skip the misery that lies ahead of you for the coming years. How the mighty have fallen! Canon is kicking so much ass in this industry right now it’s fucking incredible.

Mitch from Planet5D somehow got a retail copy of the 5D Mark III before me. And as the caption on the picture above says, I hate him for that. Because that’s what you do when people get a 5D Mark III before you. You hate the crap out of them! I’ve got mine on pre-order with the good folks at Adorama. Last I heard I’m #1,239,545 in line. I’ve already spoken to the very sensual, the verri toit, Helen Oster from Adorama to get me my stuff fast. Important people like me shouldn’t have to wait this long for a 5D Mark III goddammit.

I have more on the 5D Mark III in an interview I did recently with Aputure, you can read the whole interview here. Here’s some from the interview:

What inspired this blog? You seem to put a lot of time/effort into each post.  

I and many others in this industry got frustrated with Canon more than 3 years ago around the time of the great 1D Mark III debacle. Many ancient civilizations had foretold a time of great upheaval at Canon which would occur in our lifetime during the coming of the new age of Aquarius. And I think that’s what we started experiencing back then. It was a major change in our collective consciousness at Canon. Continue reading…

The previous interview was a while ago with Black Star, for those of you who’re new to the blog and missed it.

That’s it for now, I need to get back to testing my 35mm f/1.4L II.

Introducing the Canon EOS 5D Mark III

Canon EOS 5D Mark III

Canon EOS 5D Mark III - Nikon and Sony's Worst Nightmare

The time has come for Nikon, Sony, RED and pretty much the entire industry to shit their pants. Yes people, the 5D Mark III is finally out. And boy does it fucking rock!!!! If Jesus Christ were to make his second coming today, this is the camera he’d have around his neck to document his journey.

In previous posts I referred to this camera as the 5DX, because really, I think it deserves that name. Giving it the name “5D Mark III” doesn’t do it justice. That makes it sound like some kind of crappy update to the 5D Mark II, which we all know was shit. This camera is such a big departure from the 5D Mark II on so many levels, that only a 5DX name (X for eXtreme, eXtraordinary) can really do it justice.

I mean for fuck’s sake, just look at the specs:

  • 22.3 Megapixel Full Frame CMOS sensor
  • DiG!C 5+ Image Processor
  • ISO 100-25600 (L:50 H1:51200, H2: 102400)
  • Full HD Movie (ISO 100-12800 (H:25600))
  • 61-point high-density reticular AF (up to 41 crosstype points)
  • 6.0 fps for high continuous shooting
  • Intelligent viewfinder with approx. 100% coverage
  • 3.2-type, approx.1.04m dot (3:2 wide) Clear View LCD II
  • iFCL metering with 63-zone dual-layer sensor
  • Shutter durability of 150,000 cycles
  • Dual card slots (CF & SD)
  • High Dynamic Range (HDR) Mode
  • Multiple Exposures
  • Improved durability & water and dust resistance

Remember how Maeda fucking claimed that the 5D Mark II was too small to house a better autofocus sensor?????? Well look at it now! FUCKING LOOK AT IT!!!!!! The freaking 61-point AF system from the 1DX in the 5D3!!!!

I mentioned before with the 1DX that Canon Inc. really listened to us this time around, and this shows again with the 5D3. Remember that 5D3 petition I put up last year? Just take a look at how close the features match with what we asked for in the petition!

  • 16MP (at least) full frame sensor at least 2 stops noise improvement, no more fucking banding, shadow noise and no black dot horseshit like on the 5D Mark II!
  • ISO 50 – 102400. (as good as Nikon D3s or better)
  • 45-point AF system from the 1D Mark 4, including Spot-AF like in the 7D. (Nikon D700 has 51-point from the D3)
  • 7D/1D4 metering system.
  • At least 5 FPS. 8 with battery grip. (like the D700)
  • 100% Viewfinder coverage.
  • Swivel screen.
  • Buffer for 20 RAW shots at least.
  • 1/1000 flash sync speed.
  • 7D style weather sealing.
  • -5 to 5 EV exposure compensation.
  • At least 5 image exposure bracketing for HDR.
  • Light Peak connection support.
  • Video features that’ll make Vincent Laforet, eternal peace and blessings be upon him, happy (check with him pls kthx).
  • An anti-sensordust system that actually fucking works, so that Thomas Hawk can increase his productivity by a factor of at least 10 leaving him with more time to complain about Flickr.
  • Price: $2700 (like the fucking D700).

You can now also download all the petition signatures as a PDF here: 5D Mark III Petition results. Makes for some interesting reading. I removed the names to protect the innocent. I want to thank all of you who had the balls to sign this petition, I couldn’t have done this without your support!!

Considering what you people listed that you’d do to Maeda if he failed to deliver this time, it’s no surprise that he delivered. Here are some of the things people would do to Maeda if the 5D3 sucked:

  • Flood his mail with kitty porn
  • Go Kamikaze on his ass…
  • kick him in the balls
  • Watch “The Notebook” for 24 straight hours
  • Something with a thumbscrew.
  • Beat him with a 5DII
  • Sepeku
  • Send Chuck Norris to teach him a lesson!
  • Touch my lenses to my penis one last time then mail him a bill for any loss in my switch to Nikon.
  • Grow bamboo through his happy sack
  • high kick to chest
  • bollocks to him. feed his balls to the cows.
  • Stand him on a bacon slicer and switch it on. Take a slice every five minutes.
  • Punch him in the face while filming it with a sony 3D camera
  • Ask for the unconditional hiring of Philip Bloom, Stu and Tram Hudson as advisors with power!
  • Stick it where the sun don’t shine
  • Feed him to the lions!!!
  • burn his factory
  • Go crazy on his ass with a baseball bat
  • Make my wife give him a blowjob. Trust me, he should be scared, and not in a good way.
  • We will give him a bukake
  • I’ll grab a 5D mkII with 580EX II and smashing it against his head!
  • Send another Tsunami
  • To begin I’ll break his legs, then put in his ass the new Nikon 70-200 without lube of course

No wonder Maeda delivered. And apart from the petition, my phone call to Maeda also seemed to have played an important role in convincing him to put some really advanced features in the 5D3.

We didn’t get the swivel screen, but it will be coming in the future. Japan just needs to sort out some issues with durability. And obviously the price is higher, but that seems to be the case these days with both Canon and Nikon. I’ve been told that this is due to the earthquake from last year and the economy right now in Japan.

Please don’t expect to hear from me for a few hours as I join the rest of my colleagues here at Canon USA and PAAARTAYY like a wild ANIMALL!!!!!