Rise of the Smartphones

#Sandy

#Sandy

Just a month ago I wrote a post about how Canon Inc. was starting to feel the heat from smartphones in the digital photography market. And if you weren’t yet convinced that smartphones are taking over digital photography market right now, then the book #Sandy will convince you.

I received an email from Moses earlier today on my smartphone while I was sitting on the crapper, with a link to an article mentioning this book and this is what he had to say:

Another one of his projects, #Sandy, featured pictures taken by him and a number of other photographers of the devastation caused by hurricane Sandy in October 2012. All pictures were taken and processed on their iPhones. The pictures in the book are absolutely amazing. During his presentation, Wyatt mentioned that the people from the LA Times actually emailed him to confirm that the pictures were really taken on an iPhone apparently because they found it hard to believe. He also said that there are a few photojournalists that he knows who are primarily covering their stories using their phones right now. Since recently camera manufacturers like Nikon and Canon are facing heavy competition from smartphones as this story on the Wall Street Journal confirms, and apparently it’s not just the normal consumers that prefer to take pictures with their smartphones instead of a compact camera or DSLR, but now also professional photographers.

Of course this book by Wyatt Gallery is not the first featuring iPhone pictures. Chase Jarvis was one of the first to publish such a book back in 2009.

The Best Camera

The Best Camera

Bradley Cooper and Chase Jarvis (right) - Seperated at birth?

Bradley Cooper and Chase Jarvis (right) – Seperated at birth?

If you don’t know who Chase Jarvis is, he’s the guy playing Bradley Cooper in the Wedding Crashers and the Hangover movies. Chase apparently was ahead of his time with his book and saw the smartphone revolution coming way in advance.

And then there’s the WSJ article. Man, it’s fucking awesome. Just check this out:

Declining sales of high-end cameras and lenses are raising an alarming question for companies like  Canon Inc.  and  Nikon Corp. Could the proliferation of camera-enabled, app-heavy smartphones be crushing not only the simple point-and-shoot, but premium models as well?

This year, shipments of what’s called “interchangeable-lens cameras”—high-end models that let users swap out different lenses—are diving suddenly after years of robust growth. Most of those are digital single-lens reflex, or DSLR, cameras—the bulky models used by professional photographers and enthusiasts.

But the example of Lie Fhung suggests consumer tastes could be changing too. The Hong Kong-based artist and graphic designer says she now rarely uses the Canon DSLR camera that she bought five years ago. Instead, Ms. Fhung, 44, takes most of her photos with her iPhone, and satisfies her urge to manipulate the images with a bevy of photo-editing apps.

When the editing process is complete, she posts her snapshots straight from her phone to photo-sharing app Instagram, where she has nearly 1,600 followers. Ms. Fhung says she has no plans to replace her aging Canon.

See that? That’s precisely what I said in a previous post. People aren’t going to be choosing to shoot with bulky DSLRs and not even compact cameras, when their smartphones are perfectly capable of shooting good pictures. But there’s more:

This wasn’t supposed to happen. Camera makers have argued that although smartphones and mobile devices have decimated sales of cheap, compact cameras, premium products shouldn’t be affected, since they offer a level of control and picture quality that a smartphone’s tiny lens and sensor can’t replicate.

“Taking photos with smartphones and editing them with apps is like cooking with cheap ingredients and a lot of artificial flavoring,” says Canon spokesman Takafumi Hongo. “Using interchangeable cameras is like slow food cooked with natural, genuine ingredients.”

I beg to differ. The picture quality on DSLRs and compact cameras is becoming crappier all the time thanks to the continued increases of megapixels. Unless these stupid dumb fucks start to get a clue and focus on image quality instead of megapixels, there will be increasingly less difference in image quality between smartphones and bigger cameras. I mean, just look at the 70D. At higher ISO values you would swear that the pictures it takes were taken by a smartphone as it looks grainy and digital and awful as fuck.

Even lens maker Tamron has acknowledged a potential problem, although it doesn’t blame that for the recent decline in sales. “Smartphones pose a threat not just to compact cameras but entry-level DSLRs as well,” general manager Tsugio Tsuchiya said in a phone interview.

Even professional DSLRs are going to start feeling the heat soon. Like Moses mentioned above, professionals are starting to use smartphones to do some of their work as the image quality gets better. And then there’s this stupid dumb fuck from Nikon:

“We are seeing tough figures at the moment, but I don’t think this will last forever,” said Nikon Chief Financial Officer  Junichi Itoh, at an earnings news conference on Thursday. “There still is potential demand, and I think China is the key.”

These morons are going to have to wake up pretty soon to face the hard facts of the reality we’re heading into right now. Especially in light of their recent fuckups with the D600 sensor oil spots issue. I still can’t believe Nikon was able to fucking get away with largely ignoring that problem instead of fixing it and owning up to their fuckups, and just releasing a new D610 model a year later where the problem had been fixed, leaving all D600 owners on their own. It’s incredible how complacent and passive consumers are today. And hardly any professional photographers have mentioned and questioned this unethical move by Nikon. Honest to God, sometimes I think you ignorant sheeple deserve to get what’s coming to you.

But now is really not to the time to be fucking up with the prosumer and professional products. And Canon Inc. had better start paying some serious attention to what’s going on. A seriously high priority should be placed on producing imaging sensors that produce exceptional image quality. Forget about the megapixels; focus on better pixels, like Fujifilm plans on doing. Like Moses wrote in his 5D Mark III review:

  • Please keep the sensor resolution on the 35mm sensor in the 21-24MP range. We don’t need more resolution!! It’s great where it’s at now. For people who want more resolution, consider introducing a medium format system. Or alternatively, introduce a new camera line, say a 4D, with more megapixels and more noise and slower framerate for the amateurs (as Ken Rockwell calls them) who go crazy about megapixels. But for us professionals, keep the 5D at 22MP.
  • Instead of more megapixels, give us better usable dynamic range on the sensor. Sony can do it as demonstrated on the D800, so Canon should be able to do it. Get rid of the pattern and banding noise issues when pushing the exposure of an image in post.
  • Instead of more megapixels, give us even lower noise and even higher usable ISO values. Make ISO 1600 the new ISO 100.
  • Instead of more megapixels, give us even faster framerate. At least 8fps or higher.
  • Instead of more megapixels, give us better image quality. I love the lens aberration correction features for example. Give us more of that. Use more DIGIC power to improve the image quality. Give us better pixels, not more!!!
  • Better metering system. Perhaps we can get the 1DX metering system in the 5D Mark IV. Also, spot metering linked to the selected autofocus point.
  • I like the new HDR features and extra exposure bracketing options. One thing that is missing is focus bracketing. Add this feature on the next 5D. Give us an option to specify how many images and how far to shift focus for each bracketed shot. And then, similar to the HDR feature, let the camera combine them into a single shot with combined dept of field, which is going to be a great feature for macro shooting. Let it be possible to shoot all focus bracketed shots in a single quick burst.
  • Give us an articulating LCD screen. This is essential for video shooting, but also for stills to be able to get the more difficult angles.
  • Better autofocus system with more cross-type points, spread out more to the edges (rule of thirds), and more sensitive. Autofocus needs to be extremely fast and especially accurate.
  • It’s time for an electronic viewfinder with all the benefits that come with that, including real-time exposure simulation (what you see is what you get). While this isn’t very essential for the next 5D, the one after that should have one. And it should be high resolution and look almost like the optical viewfinder.
  • Flash sync speed of 1/500s. Why is the 5D Mark III stuck at 1/200s???
  • Much sharper HD video and 1080p at 120fps.
  • Get rid of the jello effect in video mode.
  • Faster contrast detect autofocus in live view shooting, and faster, smoother and automatic autofocus during movie recording.
  • Quality control needs to improve much more. I bought two 5D Mark III cameras. One of them was perfect, while the other one came with a dirty sensor (dust spots visible at f/16) and two small black spots inside the viewfinder (fortunately at the edges). This is unacceptable for a brand new camera. It’s not the first time this is happening to me. Years ago a brand new 40D I bought came with a large particle on the sensor visible at f/11. Fortunately I was able to clean the sensor myself in all cases, although it took a while and at least 5 swabs to get the 5D Mark III sensor spotless because of the tiny particles that kept moving around instead of attaching to the swabs. A quick Google search reveals that these kinds of quality control problems are still occuring too often. Please improve.

Personally, I’d keep the resolution on full frame 35mm sensors at 16MP like on the 1DX, and then focus on seriously improved dynamic range, low noise and great color reproduction even at the highest ISO values. And then add to this on sensor phase detection AF covering the entire frame, with the sensitivity to accurately autofocus on the dark side of the moon in nanoseconds.

This is also the time when Canon Inc. needs to seriously stop crippling features on their cameras to force consumers to buy the higher end models. THEY ARE JUST NOT GOING TO FUCKING DO IT ANYMORE. Either you go all out and give them innovative and high end features even on the lower models, or you risk losing them to the smartphones. I mean, really, why the fuck didn’t the 5D Mark III have built-in GPS and Wifi? WHY THE FUCK NOT?? Oh, so you could sell the overpriced GP-E2 and WIFI Battery grip and financially milk out people even more???? THIS SHIT IS NOT GOING TO FLY ANYMORE. You have been warned. There’s no excuse not to include these features in ALL upcoming camera models. FUCKING BUILT-IN!!!!!1

The time has come to stop dicking around and show us what you’ve got, Canon Inc. And start fucking shipping the 14-24mm f/2.8 L we’re waiting on for so long now. The 16-35mm is fucking soft and outdated as fuck.

Alright that’s it, I’m gonna try to enjoy the rest of my weekend now.

Fujifilm is gonna tear us a new one

Canon Inc. should be afraid, very afraid

Canon Inc. should be afraid, very afraid

I saw this just now over at Photo Rumors, and I think it’s very clear that Canon Inc. had better fucking cut the bullshit now and start focusing on image quality instead of megapixels. It wasn’t too long ago when I wrote that Fujifilm may be fucking us up in the near future (read that post if you haven’t yet), and it looks like it’s gonna happen.

I have been here for over 5 years now arguing that we should focus on image quality and Canon Inc. still isn’t fucking listening, as we recently saw with the 70D:

I’m getting fucking tired of pointing out that increasing the megapixels while having to apply noise reduction to keep the noise levels low is FUCKING POINTLESS. All detail gets lost anyway!!!!!!!!!!!!!!!!!!!!!!!!!!!! DON’T YOU FUCKING MORONS IN JAPAN UNDERSTAND THIS????????

Of course it’s not just Canon Inc. that’s to blame but also the fucking moron consumers who think more megapixels is always better. Fortunately we’ve seen recently that people are wisening the fuck up. Many complained about the piece of shit D800 having 37MP while most would have been satisfied with 16MP. I had warned back then that it makes no sense to compete on megapixels. Nokia now has a goddamn phone out that takes images at 41MP!!! The fierce market competition Nikon mentioned got a whole lot fiercer now. What do you think people are going to be choosing now? A bulky D800 that costs so much with a professional lens, or a Nokia Lumia 1020 that is small and easy to carry around and offers you SO MUCH more apart from the 41MP images?

If you can offer a compact camera or DSLR that can take 12MP images in low light shot at ISO 6400 that really look like ISO 400, or even better like ISO 100, then I think you have a chance at competing with smart phones. Otherwise fucking forget about it.

Canon Inc. is already taking a serious beating:

Canon Inc. (7751), the world’s largest camera maker, cut its annual profit forecast and predicted its first drop in sales of models with an interchangeable lens as consumers switch to smartphones to take photos.

Smartphones are eating into digital camera sales as companies such as Apple Inc. and Sony Corp. release new handsets with stronger built-in lenses and sensors to lure shoppers. The value of worldwide camera shipments dropped 19 percent in August from a year earlier, a ninth consecutive monthly decline, according to the Camera & Imaging Products Association in Tokyo.

“The downward revision is larger than expected and will have a negative effect on Canon’s stock price,” said Takashi Aoki, a Tokyo-based fund manager at Mizuho Asset Management Co. “Smartphones are creating a structural problem for camera manufacturers.”

Yeah sure you ignorant motherfucker, blame it on the smartphones. What the fuck happened to innovating and giving consumers a fucking reason to ACTUALLY WANT A COMPACT CAMERA OR DSLR???????? With the files looking like crap, no wonder consumers choose a phone instead! Might as well choose a smaller more convenient device if the bigger ones produce the same crap anyway.

At least Fuji gets it:

PIXEL QUALITY IS WHAT IS IMPORTANT!!!!!!!! GET THIS THROUGH YOUR HEAD YOU PIECE OF SHIT MOTHERFUCKERS IN JAPAN!!!!!!!! THIS MEANS LESS MEGAPIXELS, BIGGER PIXELS, AND FAST AND ACCURATE AUTOFOCUS THAT COVERS THE WHOLE FRAME AND IS NOT FUCKING CRIPPLED!!!!!!1

Don’t deliver, continue to act like fucking morons, and see what’s gonna happen you fucking assholes!

When that new full frame Fuji sensor comes out we’re gonna be fucked. FUCKED I tell you!!

Jesus fucking Christ, I can get so worked up over this shit. I need a drink. I’m out,

FUCK YOU ALL!!

Fujifilm may be fucking us up in the near future; Nikon already fucked

Fuji X1 Pro Kicking Ass

Fujifilm X-Pro1 kicking some serious ass even at ISO12800 (source)

OK, I know you guys are expecting me to talk about the stuff we launched yesterday, the new EOS T5i Rebel and that small EOS SL1 of which I wonder who the fuck is gonna buy that piece of crap. But I’ll have to save that for another post. Man, I gotta tell ya, Tokyo appears to have fucking lost it again. The price difference between the T5i and SL1 is a hundred bucks. Who the fuck is gonna buy the crippled SL1 when they can get the T5i for just $100 more? Notice how the T5i comes with 9 all crosstype AF points when the $2000 costing 6D got only one fucking crosstype point in the center. Just thinking about this gets me all worked up. But let me not get ahead of myself here, I’ll be discussing this crap in the near future in another post.

What I want to dedicate this post to is a very lengthy email I got from a reader who in my opinion makes some really good points. And I asked for his permission to share this with all of you, because I think everyone should be aware of this. And I think Tokyo needs to pay attention to this because otherwise Fujifilm are gonna give us a lot of problems in the near future. And this guy isn’t the only one saying this; I know the S3 and S5, and the recent Fuji cameras are kicking ass certainly as far as image quality is concerned. Fuji has had some excellent sensor tech for years.

Fujifilm X100s

The Lord of the Speedlights shooting a Fujifilm X100s (source). Yep all the cool guys have one, as you are about to find out below. Update: Check out his full review.

You guys know that I’ve been here hammering on this stuff for over 4 years now; I keep telling those morons in Japan that we don’t need more senseless megapixels. What we need is better pixels, not more. We need smoother, better image quality, less noise, and kickass color reproduction and usable dynamic range EVEN AT THE HIGHEST ISOs. And we need that coupled with a fucking lightning fast and sharply accurate AF system that covers the whole fucking frame and could autofocus on the dark side of the moon.

This guy asked to remain anonymous, cuz he’s a wedding photographer and doesn’t want clients googling his name to find my blog with all the fucks and goddamns and stuff like that. Might be a turn-off for the brides. I mean, we all know how this world is full of fucking hypocrites, right? Can’t say “fuck” online cuz it’s rude but meanwhile you wouldn’t wanna hear the stuff they scream out loud in the bedroom at night when they’re busy fitting 12 inches of cock inside their vaginas.

Anyway, I highly recommend you read this guy’s letter below and check out the material he sent along with it. Also let me take this opportunity to let you all know that if there’s something you’re fed up with as well, and would like me to share it on here with everyone, just send it along to me. If it makes sense and if it will make the fuckwads in this industry pay attention, I’ll definitely post it.

Letter to Fake Chuck

Hey Chuck,

Just wanted to drop a line and say thanks for saving me from a Nikon D800 (and possibly even the D4!) Yes, I went to the Nikon website and looked at that shadow banding file you showed your readers (the library shot) when I realized that is where the crop was from. I was shocked.

I have been shooting weddings for eight years. Only 50+ to date, but competition is stiff as you can turn over a rock and find more photographers than lawyers these days. Passing 50 as the sole shooter facing a tsunami of competition is nothing to sneeze at under those conditions (and all strangers, not the Facebook-friends-family network that most rely on!!!)

I have used a digital SLR on all my weddings starting back in 2005… and a Nikon… body and glass.

It was a Fuji sensor that captured everything you see on my website. First an S3 Pro in a frankenstein Nikon F80 body (that felt amazing in the hand surprisingly enough), then an S5 Pro in that venerable Nikon D200 body with only an 11 point AF system! (F#@k me, what the hell do you need 51, or 61 in the Canon, focus points for other than to please the measurebators and marketing dept.) The S5 I bought at the end of its retail life, literally one of the last bodies remaining in Canada.

I love Nikon bodies.

I love Nikon glass.

I love the Nikon flash system (which I believe Canon users have also taken note of).

But I hated the colour and image quality.

Well, maybe hate is too strong a word. Let’s say I did not LOVE the colour as that is what is most important to me, and every photographer I would imagine.

It was not so much the Sony sensor itself as it does produce some amazing files, to be completely honest. But for me, it was

  1. the quality of those files compared to FUJI plus
  2. the WORK you had to do in order to get those amazing images.

It was the 2) part that kept me from buying a full blown Nikon digital system, camera AND sensor, when I started my wedding photography business.

As a wedding photographer, skin tones are everything and the Fuji just nails it, in JPEG, every time under almost any lighting conditions.

When I finally decided on the Fuji S3 Pro back in 2005, it was because I kept reading on DPREVIEW forums just one repeating question about Nikon digital SLR cameras:

“How do you tweak your skin tones?”

“What do you do to get good skin colour?”

“What are your camera settings / photoshop tricks to get good skin tones?”

Over and over and over again… tweaking a Nikon to get what you want from it.

I even had a chance to test out a D300s at one point. Not bad. A very good camera. But… I looked at my Fuji colour… then the Nikon… Fuji… Nikon. I realized I still was not getting what I WANTED from the camera as it was. Tweaking… always the tweaking. And I am not talking expected adjustments an corrections. I am talking about getting an overall tone and feel, not just correct colour, straight out of camera.

Granted, in the early days of digital, I think everyone was working those first pixels to get what they wanted compared to film, but I wanted nothing to do with that. I wanted to shoot and get in the can what I was able to do with film and the FUJI S3 came the closest in my opinion and I went with it. (I almost… almost… bought an F100 system if you can imagine.) Pick your body, pick your film. The machine, and the image, were separate (So to speak, glass is important but if the camera is not loaded with film or the sensor dies, there is no photo!) I was not about to compromise on my workflow (Nikon and Fuji film) just because digital came along to up-end the apple cart on the whole photographic industry.

The D3 was a game changer. This is just plain fact… but now also history.

It was just too much $$$ for me at that stage of my business and there was still just something… off about the colour (as far as skin tones go, landscapes are stunning). Even after all the development since the S3, and the S5 being an older system, I just did not trust the D3, for the cost, to get the image quality I wanted… EASILY. I knew WORKING a D3 file to get what I wanted was way easier than before when I was looking at a D2/D200. The colour, the dynamic range, all greatly improved. Nikon truly nailed a product launch with the D3 (especially in low light / high ISO performance). So much so that I believe many Canon shooters switched to the dark side (there is no light for fan-boys). If I could have afforded it, I would have bought a D3 instead of the S5 (2009). I was even close to doing so again in 2011 when I realized there was no FUJI S6 Pro coming down the pipe no matter how much I dreamed about it or what rumors you could find on DPREVIEW. I think Nikon saw the writing on the wall – lots of glass sales, but a lot of Nikon DSLR camera bodies sitting on retail shelves if they gave Fuji even an old D2 body, or even a D300 body, which they still could do and I would buy it in a heartbeat.

So, I have hung onto my S5 well past it’s prime and it has kept up, but the low light/high ISO performance is just not cutting it anymore. And at 6 MP, the resolution is just not there to compete with the other professionals that I am now in camp with. (12 mp would be perfect, 36 is just stupid and Nikon knows better as it championed “it is not the megapixels” with the D2H.)

So here I am again… looking, reviewing… and wanting to find nothing more than those good days in the FUJI S3 forum on dpreview – a ton of posts with nothing but, gasp, PHOTOS on display! No gear talk, no “what is your camera settings” or “what photoshop action did you use.” Just plenty of stunning images with amazing colour and skin tones, straight out of camera jpegs. My first wedding with my S3 Pro? Out of the box, a weekend test to confirm it worked, shot the wedding straight to JPEG. No camera adjustments, no photoshop tweaking other than density, colour cast and saturation, if it needed it. If you go to my website you can still find S3 images in my portfolio!!! I have printed one 4ft by 6 feet and it looks stunning.

I found your killer blog on one of the last links I had googled for Canon 1DX promotional videos (having just watched the Nikon D4 WHY video… and how SOFT… oh hell… out of focus, let’s be honest if that is what “sharp” is with D4 video)… and I am glad I clicked that last link.

The fact Canon tried to sue and shut you down three years ago cemented my already gut feeling about the new lineup of Nikon, full-frame, pro DSLRs and all the criticism you have written about them.

Not gunna do it.

I LOVE NIKON!!!! I love their ergonomics and handling, the glass… the flash system… everything… still do.

But that S5 has got to go and the 1DX is going to be my future system if Nikon does not get their act together. I have not invested in full frame body and glass (well, not a lot anyway) as the S5 is APS-C so this is not a small amount of $$$ we are talking about.

That said… I was wondering if you would do a blog post for me. If Nikon has any sense at all, or just plain fear of bankruptcy as I think these issues are THAT BAD for a company that is PRIMARILY imaging (unlike Canon and its wide R&D and products in other fields)…

If you want to send a message to Nikon as you did to Canon to prove you are no fan boy of anyone… just great cameras and great photos…

Then tell Nikon this.

TOSS THAT $HIT SONY SENSOR AND GET THAT FUJI X-TRANS IN FULL FRAME FROM THE X-Pro1… NOW!!!!

Seriously. With all due respect to Sony, can I be more clear about what I want from Nikon?

And I don’t think I am alone.

Have you seen the shots from the Fuji X-Pro1?

Here are just a few links:

Google search for sample photos.

Fuji X-Pro1 vs Sony NEX-7 vs Olympus OM-D E-M5 – Low Light Test

Check out the low light A$$ DESTRUCTION of the X-Pro 1 in that clip above at the 7:30 mark. Stunning.. just @#$% “Jizz in your pants brilliant.”

Ummm. Maybe. Ummm. Yes. :: Fuji X-Pro 1 Review

And a video on Zack Arias using it.

Here’s one link to a professional D4 wedding shooter who is looking at incorporating the X-Pro 1: (Provisional) Review: Fuji X-Pro 1. As you can see from Ryan’s work here, the D4 does create AMAZING photos. http://www.ryanbrenizer.com/2012/05/review-nikon-d4/

But, why bring along an X-Pro 1 to a friend’s wedding shoot? Is not the D4 enough? And LOOK AT THE COLOUR compared to the X-Pro 1. Can you see what I am talking about? The tone? The feel? There is just… something… about FUJI colour that makes my heart want to hold it forever. Nikon… is just a little… yellow/green. And I know those images from the D4 are not straight-out-of-camera JPEGS. The X-PRO1 images very likely are.

Note the D3 in the camera size comparison shot (Where is his D4? Is the X-Pro 1 BEFORE his D4 purchase?). Note the death of all Sony attempts at setting industry standards (BETAMAX, memory stick, XQD?). Note the smaller, mirrorless system creep-up on all DSLRs for pros. Note that Canon, Sony, and Fuji are all competing in those spaces with their own sensors that they have 100% access to the full image quality from because they design the sensor in-house.

Note to Nikon: You DON’T have a lot of wiggle room here to rest on your reputation and skate over this storm. What happened to the D2H sensor? A 4mp beast that resolved incredibly higher than its MP rating if I am not mistaken. That was Nikon’s in-house sensor… and its development just died. I read a wildlife photographer that picked up a D2H and the files were very good for the time it was developed. With everyone focused on the megapixel race, Nikon focused on quality. Maybe I am a loner again, but I liked the D2H files that I saw from the Nikon website.

What happened?

I love Nikon. I would even take a D4 if given one (actually, I would prefer a D3s if I am being 100% honest), but I am not alone in wanting more from Nikon than it has delivered. This review also swayed my move to Canon and away from the D4.

CANON 1DX VS NIKON D4

For a 16mp, APS-C size sensor in the X-Pro 1, that FUJI X-TRANS would wipe out BOTH Canon and Nikon if they ever… ever… put out even a half respected DSLR body. If you look at their pro-sumer line, they are getting there.

Even Canon shooters are using the X-Pro 1 professionally.

Fuji X-PRO ! REVIEW PART 2

I really like the Canon colour (and may soon love it in the 1Dx) as it has been getting my attention over the years… but still… to date, even with the 1Dx… this is how I dumb-it-down between Nikon and Canon in terms of colour quality.

Nikon… skin tones are chalky, no life, no zest.

Canon… skin tones are milky, like a good white chocolate.

Fuji… skin tones are PERFECT!!!

With my FUJI S5… either I got faster and better at colour correction… or the sensor just NAILS COLOUR/EXPOSURE no matter what light you are in EVERY TIME! I swear, I could shoot a wedding and if I had to, just hand the cards over at the end of the night. The jpegs are THAT good. My assistant was stunned that I shoot straight to JPEG. Or, scared to death if she had to do it to be more accurate. When I went to the S5, I was colour correcting my own work in 1/3 of the time because the files were that much of an improvement over my S3. I am impressed to hear (and see) that some of the 1Dx out-of-camera jpegs are also that good.

But still… that FUJI colour. The Fuji sensor was not perfect. It was softer to be sure, much like the D4, but the X-Pro1 seems to have resolved that issue. I still believe many are saying not for landscapes or true sharp and deep depth of field images. The APS-C size, while amazing, does not compare to full-frame pixel well depth in that regard.

But man… can you just imagine what a full-frame X-TRANS sensor in a Nikon body would create?

I still might go with a 5D Mark III and an X-PRO 1 for weddings. I just don’t know. But that larger pixel well on the 1Dx is what I want. The greater dynamic range and lower noise is not just marketing jargon.

Canon EOS 1Dx Hands-on Review

Scrub to 11:30 in that video if it does not work as the pixel depth and ISO is compared between the 1Dx and the Mark III.

I have done a lot or research on these two cameras. I still want to get a D4 and a 1Dx in my hands for a week to play with if I can. But I suspect… the 1Dx is going to win and sadly, the D4 will confirm all I have so far learned about it from you and others linked above.

As a Nikon shooter, I am seriously concerned this D4/D800 gaff could put Nikon into bankruptcy. Especially with the simultaneous release by Canon of the 1D C cinema camera… and 1D X in one body. This is NOT a normal time in digital photography… the stills+motion movement is coming, and Nikon just might get left behind.

As you noted Nikon finding out via the accounting department – “stiff market competition” and declining sales. And as I pointed out above, Nikon just does NOT have the wiggle room to NOT respond to customers and loyal users. They simply do not have the deep R&D pockets nor capital/corporate base of Canon. I would not be surprised to see FUJI outright purchase Nikon if it gets that bad and if they really want a piece of the pro DSLR market. Being smaller has worked in Nikon’s favour in the past as they have always found a way to do more with less and catapult far in front of other competitors (The D1) by using that smaller company magic of creating outstanding cameras for professionals.

But something has gone wrong. Horrifically wrong by the looks of things. It looks like Nikon decided to relax with the D4 thinking the D3 put them ahead of Canon for good.

I mean come on… in camera HDR is all Joe McNally is asking for… and Canon is the one to do it just for him in the Mark III?

Change… is the only constant.

Kodak thought they had deep enough history and loyalty to survive the digital revolution.

I think Nikon might be at risk of facing the same fate as Kodak if they don’t respond to professional complaints and customer needs.

Thanks again for saving me $10,000+ on Nikon gear I would regret the moment I looked at my first out-of-camera jpeg.

UPDATE 22/3/2013: The Lord of the Speedlights just published his full review of the Fuji X100s. It just confirms everything the letter above already discussed, and then some. Looks like I’ll have to get the finance department here at Canon USA to allocate some budget to get a couple of those babies so I can uh… use them for R&D and uh… competitive analysis. *clears throat*